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Get glowing!

Tackle dehydrated skin for a softer, smoother complexion


f you had one beauty wish, what would it be? We’d put money on supple, plumped up, dewy skin. But did you know that dehydrated skin could be standing between you and a youthful-looking complexion?

Dehydrated skin suffers from a lack of water in its outermost layer, which can lead to it becoming inflamed, itchy and sensitive. ‘It also feels tight, rough and dry,’ says Katherine Frizoni, skincare research and development manager at Simple. ‘This leads to visible dullness and fine lines because it’s not plumped up with moisture.’


One of the main causes is the ageing process. Over time, your skin loses its natural hydrators and its ability to regenerate the lipids that strengthen its outer layer declines. Lifestyle plays a big part, too. Even if you’re still a youngster, late nights, alcohol and sun exposure can all take their toll. ‘Air pollution, weather, temperature changes and air-conditioning will also cause your skin’s natural hydration cycle to get out of balance,’ adds Katherine. Interestingly, everyday stress has an impact, too. ‘The stress hormone cortisol can reduce your skin’s ability to retain water.’


Luckily, there are plenty of simple ways to get your glow back. First, drink at least two litres of water a day to feed thirsty skin (after all, your cells are mostly made of water). ‘The right skincare is key, too,’ says Katherine. ‘Avoid products that contain harsh chemicals, and apply moisturiser just after you shower, as this helps keep moisture locked in.’

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    Skin savers

    Simple ways to get your glow back

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If you’re suffering from parched skin, check out the Simple Water Boost range, designed specifically to tackle dehydrated skin. Infused with a plant extract that binds with thirsty skin to deliver instant moisture. With the gentle cleansing power of micellar bubbles, Simple Water Boost Micellar Gel Wash, £6.99 (148ml), doesn’t tighten skin. Hydrating minerals and plant extract mean Simple Water Boost Micellar Cleansing Water, £6.99 (400ml), removes make-up without leaving skin feeling dry and tight. While Simple Water Boost Hydrating Booster, £6.99 (25ml), is a light face gel that can be used as a primer before moisturising; dabbed on to dehydrated patches; or mixed with moisturiser for plumper skin. Genius.



To celebrate the launch of this skin-saving range, we’re giving away 10 hampers worth over £200 each, filled with the following pampering treats from Simple: Water Boost Micellar Cleansing Water; Water Boost Hydrating Booster; Kind To Skin Hydrating Cleansing Oil; Kind To Skin Cleansing Facial Wipes; 
Kind To Skin Dual Effect Eye Make-up Remover; Kind To Skin Soothing Facial Toner; and Kind To Skin Hydrating Light Moisturiser. Plus, a luscious Liz Earle Eucalyptus & Rosemary Botanical Candle, and a fluffy bathrobe, towel and face cloth.

Mandatory fields. If you provide a tel. number this will only be used to contact you if you are the winner. Boots will not store or pass on your data for any other purpose.

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