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Back in style!

FALL IN LOVE WITH BLOW-DRYING AGAIN, THANKS TO THIS SIMPLE HAIR INNOVATION

W

ho doesn’t want luscious hair that looks salon-styled? But, on the other hand, who has the time? These days, most people have busy jobs and even busier lives – and our tresses are suffering as a result. According to research, 60%* of us find blow-drying hair a chore, so are doing it less and less – even though it’s the only way to get that professional finish.

 

It’s time to consider the options. You could fork out on a super-expensive hairdryer to cut down on drying time, or you could spend £4.49 on the new Batiste Speed It Up Blow Dry Accelerator. Creator of the game-changing dry shampoo, Batiste has listened to our styling woes and invented a product that actually speeds up water evaporation from the hair, cutting drying time by up to 30%! It also contains keratin, which helps protect locks from heat up to 230°C, leaving it strong, healthy and looking fabulous.

 

Available in three varieties – Smoothing, Shine and Frizz Taming, each £4.49 (125ml) – simply spray onto damp hair before blow-drying. Ginseng-enriched Smoothing and Shine both add a lustrous sheen to hair without weighing it down. Frizz Taming contains tamanu oil to leave your locks gorgeous and fuzz-free.

 

As Batiste Speed It Up Blow Dry Accelerator is the only product of its kind on the market, now’s the perfect time to fall in love with blow-drying again. So stop enviously looking at everyone else’s gorgeous hair on Facebook and get in on the action!

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*Acupoll study of 210 women, May 2015

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